First Things First: Research & Keywords

The first step is always to do some research about your business and your target group. How do you want to be found on the Internet? How do people search for your products or services in search engines? Try to look at things from a different perspective and put yourself in the shoes of your target group. Because only those who understand their potential customers can address them effectively.

By identifying relevant keywords for your target group, you can take a big step in the right direction towards the perfect domain. Using relevant keywords in the domain name can show your target group that they have come to the right place to find exactly what they are looking for. In addition, using keywords in the domain name has a second benefit, because it can also have a positive impact on the website's search engine ranking.

Easy to Remember, Easy to Type

When choosing the best fitting domain, the following applies in most cases: Keep it simple! It's best to use a short domain name with simple words that require little thought. This will make it much easier for users to find your domain and you as a website operator can enjoy higher traffic.

Underline Regionality

In some business sectors, it can be advantageous to communicate the location of the business. For example, if you offer rhetoric seminars in Graz, it can be helpful to use the term "Graz" in the domain name to signal to interested people around this city that they are literally at the right address here. The top-level domain (TLD) is also an important indicator of a company's local roots: with an .at domain, you can show your regional ties and thus create a feeling of familiarity.

Use Your Brand Identity

When looking for the perfect domain, it is important to consider the company's branding. Many purchasing decisions are made subconsciously based on the associations with a brand. If you have a strong brand, then using your brand name in the domain can be highly valuable. But even if you are just at the beginning of the brand development process, the brand name in the domain name can help build a strong brand.

Increase Usability for Mobile Devices

To make sure that your domain can also be used well on mobile devices, put yourself in the shoes of a potential customer and try to type in your desired domain on a smartphone. Is it easy to do? If not, you should take a look at where it was difficult to type. For example, hyphens or entering numbers can be annoying because you have to "switch" the keyboard. Here you could consider whether these characters are really necessary or whether another variation of the domain name would be more user-friendly.

Any Questions? We Are Here to Help!

Our service team will be happy to help you with any questions or concerns. Just send us a message at [email protected] or call us at +43 123 456 78.